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Recent Posts


Panasonic S1 and S1R

  Panasonic recently invited us to a pre-launch preview of their upcoming full-frame mirrorless bodies: the S1 and the S1R. While the bodies we got to see and handle were pre-production models, they carried most of the features that will be finally released. The cameras are expected to start shipping …

The Most Popular Gear of 2018!

Ever wonder what gear we rent out most at Primes & Zooms? I have been curious to know and we now carry sufficient inventory for the numbers to not get swayed by outliers. So we put together the numbers for 2018 and drew up the rankings. Before we get to…

Lens cleaning

Every DSLR owner worries at some point or another about dust on lenses. While dust on the body of the lens is fairly easy to clean, dust on the elements is more tricky. You can clean the barrel and rubber rings on the lens using a moist toothbrush or a…

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